8+ years scaling organic visibility and high-intent inbound pipeline for global B2B SaaS. Pioneered Hybrid Engine Optimization (HEO) to capture high-converting search demand across both traditional search engines (Google, Bing) and LLM-powered answer platforms (ChatGPT, Claude, Gemini, and Google AI Overviews).
THE 4 PILLARS OF MODERN SEARCH
Deep specialization across AI search, technical infrastructure, content strategy, and analytics.
1. AI Search Visibility (AEO · GEO · HEO)
Metric: +120% AI Visibility Lift in 6 Months
Optimizing brand presence inside generative search engines and answer engines (Google AI Overviews, Claude, ChatGPT, Bing Copilot).
Key Skills: AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), HEO (Hybrid Engine Optimization), Entity & Brand Authority, LLM Brand Citations & Retrieval, Google AI Overviews Optimization, Topical Entity Building, Prompt Intent Modeling
- Engineered proprietary HEO (Hybrid Engine Optimization) framework to unify traditional search ranking with generative AI citations.
- Measured AI-search performance and brand citations using Bing Webmaster Tools and Google Search Console AI metrics.
- Structured content chunks and knowledge graph schema to be easily extracted by LLM RAG pipelines.
2. Technical SEO & Enterprise Migrations
Metric: Recovered 20% Migration Dip in 90 Days
Deep technical architecture, crawl optimization, and enterprise-grade CMS migrations for complex multi-thousand page SaaS websites.
Key Skills: Enterprise CMS Migrations (WP to Sitecore), Crawling & Indexation Optimization, URL Mapping & 301 Redirect Rules, Structured Data & Schema.org Graphs, Canonicalization & Facet Management, XML Sitemaps & Dynamic Robots.txt, Site Architecture & Hierarchy, Core Web Vitals & PageSpeed
- Led SEO technical audit and execution for WordPress-to-Sitecore migration for a global US B2B SaaS platform (Seismic).
- Implemented rigorous pre-launch content mapping, staging audits, and zero-defect canonical rules.
- Rapidly diagnosed and patched post-migration scraping and crawl budget bottlenecks.
3. Content Strategy with High Intent
Metric: 60% of All Inbound Leads from SEO
Connecting organic traffic directly to SQLs, demo bookings, and recurring revenue through high-intent topical authority.
Key Skills: High-Intent Keyword Architecture, Bottom-of-Funnel (BOFU) Content Strategy, Search Intent & Buyer Journey Mapping, Topical Cluster & Pillar Architecture, Competitor Content Gap Dominance, Domain & Content Consolidation, CRO Collaboration & Page Optimization, Content Squad & Editorial Leadership
- Scaled organic acquisition to drive 60% of MyOperator's total business leads by focusing on commercial high-intent search.
- Executed Seismic–Highspot competitor consolidation strategy, prioritizing high-intent assets over net-new thin content.
- Trained cross-functional teams of content writers, web developers, and marketing specialists on intent mapping.
4. Analytics, Attribution & Tool Mastery
Metric: 200% Organic Traffic Growth Tracked in GA4
Rigorous quantitative tracking, deep data analysis with industry tools, and data-backed decisions to drive sustainable business growth.
Key Skills: Google Search Console (GSC Deep Audits), Google Analytics 4 (GA4 Event Tracking), Bing Webmaster Tools (AI Search Tracking), Screaming Frog SEO Spider, Ahrefs & Semrush Suite, Data Analysis & Business Growth Decisions, Google Tag Manager (GTM), Core Web Vitals & PSI Automation
- Analyzed search and performance data with modern tools to guide strategic business growth decisions.
- Conducted deep log-file analyses using Screaming Frog to identify crawler drop-offs and orphan pages.
- Monitored LLM mention frequency and AEO referral patterns using modern tracking methodologies.
HYBRID ENGINE OPTIMIZATION (HEO FRAMEWORK)
The HEO Framework is a proprietary methodology pioneered by Narendra that bridges the gap between traditional search engine optimization and the emerging world of AI-powered answer engines. It ensures your brand is discoverable, authoritative, and citable across both Google/Bing rankings AND LLM-powered platforms like ChatGPT, Claude, Gemini, and Google AI Overviews.
- Traditional SEO Layer: Technical auditing, crawl optimization, Core Web Vitals, structured schema.org graphs, high-intent keyword architecture, and topical authority.
- AI Engine Layer: Entity graph construction for LLM retrieval, brand citation engineering for RAG pipelines, answer-first content formatting, and prompt intent alignment.
- Measurement Layer: Dual-attribution tracking across traditional SERP performance (GSC, GA4) and AI search visibility metrics (Bing AI, AI Overview appearances, LLM brand mentions).
PROJECTS THAT DEFINE MY JOURNEY
01. Seismic — WordPress to Sitecore Enterprise Migration & AI-Search Lift
US-Based Enterprise SaaS · Jun 2025 – Aug 2026
Spearheaded technical SEO architecture for a massive WordPress-to-Sitecore migration for a global US B2B SaaS enterprise, rapidly turning an initial 20% traffic drop into record growth and AI search dominance.
Results: Recovery Time: 90 Days (From -20% to full recovery) · AI Search Lift: +120% (Bing & GSC AI within 6 months) · Leads Sourced: 30% (Organic & Direct Pipeline)
- Conducted end-to-end page audits, canonical audits, and 1:1 URL redirect architecture to eliminate crawl loops.
- Collaborated closely with engineering and CRO teams to analyze user journeys and optimize high-value conversion pages.
- Implemented targeted Answer Engine Optimization (AEO) strategies to position Seismic content inside Bing Webmaster Tools & Google AI Overviews.
- Created Hybrid Engine Optimization (HEO) framework to capture both standard query intent and AI answer citations.
Tools: Sitecore, WordPress, Bing Webmaster Tools, Google Search Console, Screaming Frog, GA4
Read Seismic Migration Case Study →02. MyOperator — 200%+ Organic Traffic & Pipeline Surge
Indian B2B SaaS Platform · May 2022 – May 2025
Engineered and executed the organic growth roadmap for MyOperator B2B SaaS, driving 200% traffic expansion and making organic search responsible for the majority of company inbound revenue.
Results: Organic Traffic: +200% (Multi-year sustained growth) · Total Leads: 60% (SEO became #1 acquisition channel) · Team Managed: 5 FTEs (SEO, Content & Web Dev)
- Analyzed historical performance data across GA4 and GSC to identify high-converting, low-competition topic clusters.
- Formulated keyword-driven content architectures aligned tightly with bottom-of-funnel buyer intent.
- Began early experimentation with LLM search visibility to ensure brand representation in emergent AI generative responses.
- Led a multidisciplinary squad of 5 professionals (SEO, content writers, web developers), establishing clear KPI accountability.
Tools: GA4, Google Search Console, Ahrefs, Semrush, Screaming Frog, GTM
Read MyOperator Case Study →03. Work Hours — Organic Scale & Lifecycle Email Automation
E-Learning Platform · Jul 2020 – Apr 2022
Scaled organic search visibility to deliver +35% traffic growth, while running successful multi-step email marketing automation with ConvertKit and training more than 100 people on modern SEO execution.
Results: Traffic Growth: +35% (Organic search growth) · Email Automation: ConvertKit (Successful automated workflows) · People Trained: 100+ (Mentored on practical SEO)
- Achieved 35% organic traffic growth through high-intent search optimization and technical content auditing.
- Architected and ran successful email marketing automation workflows using ConvertKit integrated with CRM systems (Zoho, Zendesk).
- Conducted hands-on SEO masterclasses, successfully training more than 100 people on actionable search strategies.
Tools: ConvertKit, Google Search Console, Google Analytics, Zoho CRM, Screaming Frog
Read Workhours Case Study →Articles & Thought Leadership
How to Write Content That Ranks on Google and Improves AI Visibility
10 content strategy principles for writing decision-focused content around real user problems, original insights, scenario breakdowns, comparative tables, and supporting evidence to perform in Google search and earn citations across ChatGPT, Google AI Overviews, Gemini, and Perplexity.
Read Full Analysis →How to Do Keyword Research for AI Visibility: A Customer-Intent-First Approach
11-step practical framework using Google Search Console, Reddit, customer reviews, and Question Memory to discover real buyer questions and get cited in ChatGPT, Claude, and Google AI Overviews.
Read Full Analysis →Why Do I Rank on Google but Don't Appear in ChatGPT?
Strategic guide explaining why keyword ranking on Google differs from ChatGPT answer engine visibility, covering OAI-SearchBot crawling, JavaScript rendering friction, fan-out query mapping, cross-web entity consistency, and the 6-step AI visibility audit protocol.
Read Full Analysis →Can AI Search Engines Crawl, Understand, and Cite Your Website?
An in-depth technical analysis on LLM search indexing bots (OAI-SearchBot, ClaudeBot, Google-Extended), semantic markdown parsing, and schema graph requirements for AI citation.
Read Full Analysis →How to Measure AI Search Visibility for Free (Without Paid Tools)
A complete 9-step zero-cost playbook for tracking AI search crawlers (OAI-SearchBot, GPTBot), Google AI impressions, Bing Webmaster Tools citations, GA4 AI referral traffic, and Microsoft Clarity visitor behavior.
Read Full Analysis →