B2B SaaS Case Study • MyOperator Cloud Telephony
200%+ Organic Traffic & Inbound Pipeline Surge
Engineered and executed the multi-year organic growth roadmap for MyOperator B2B SaaS, driving a 200% traffic expansion and making organic search responsible for 60% of all company inbound leads.
- Organic Traffic Growth: +200% sustained across 3 years
- Pipeline Share: 60% of total company inbound leads powered by SEO
- Team Leadership: Supervised 5 FTEs (SEO specialists, content squad, developers)
Strategic Initiatives
- Analyzed search and performance data across GA4 and GSC to identify high-converting, commercial-intent topic clusters.
- Architected BOFU comparison, competitor-alternative, and product feature landing pages that convert organic visitors to SQLs.
- Conducted deep log file audits using Screaming Frog to resolve crawler drop-offs and orphan page issues.
- Integrated early LLM visibility strategies to ensure brand mention frequency in answer engine responses.
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