Enterprise B2B SaaS Case Study • Seismic Software
WordPress to Sitecore Enterprise Migration & +120% AI Search Lift
Spearheaded the technical SEO architecture for a massive WordPress-to-Sitecore enterprise migration for Seismic (global US B2B SaaS platform), turning an initial 20% traffic drop into record growth and generative AI search dominance.
- Recovery Time: 90 Days (from -20% post-migration dip to full recovery)
- AI Search Visibility Lift: +120% across Bing Webmaster Tools & Google AI Overviews within 6 months
- Inbound Pipeline: ~30% of total company demo and qualified pipeline driven by organic and direct channels
- Scope: Over 10,000 URLs mapped 1:1 with zero redirect chains or crawl budget loss
Technical Strategy & Execution
- Conducted end-to-end page audits, canonical audits, and 1:1 URL redirect architecture to eliminate crawl loops.
- Implemented targeted Answer Engine Optimization (AEO) strategies to position Seismic content inside Bing Webmaster Tools & Google AI Overviews.
- Created the proprietary Hybrid Engine Optimization (HEO) framework to capture both standard keyword intent and AI answer citations.
- Executed Seismic–Highspot competitor consolidation strategy, preserving rankings across overlapping software categories.
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